
top boy (season 2)
branding | content production | design lead | creative
2022 (3-month campaign)
“the confidence comes from preparation.”
- kobe bryant
agency: forward slash
client: netflix
as the design lead on the social campaign, for the second season of one of British culture’s more impactful series. we defined branding/communication guidelines to help keep it rooted within the soil that nurtured it.
ideating behind-the-scenes gopro diaries utilising footage recorded by cast/crew, animated GIFs + social media assets in an attempt to establish dialogue with everyone invested…
with a couple behind-the-scenes gopro vlogs for good measure…
telling the full story,